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International Gyaru and Gyaruo in Tokyo

author Posted by: kirin on date Mar 24th, 2011 | filed Filed under: Fashion, Tokyo Kawaii TV

International Gyaru and Gyaruo in Tokyo
26/FEB/2011 on air

Sara Mari is a beautiful American gyaru who frequently visit Tokyo. While she is in Japan, she stays over her Japanese friend’s house. She established a Gyaru-friends network on Facebook and there are nearly 700 members. At the 7th visit to Tokyo, she organized international Gyaru Meets at Shibuya with those who love Shibuya inspired fashion in the world.

It was 3 years ago that Sara Mari succeeded in losing 50kg. She had wanted to dress herself with Japanese kawaii clothing. It was inevitable for her to change her body shape by losing weight.

In 2010, 8.6 millions of foreigners visited Japan including beautiful foreign gyaru. Jennie from France and Alex from Russia challenge to makeover a Japanese girl and a boy for a gyaru and a gyaruo.

Jennie became a sales assistant of one of the shops at Shibuya 109 4 months ago. She came to Japan to study design after she graduated from high school in France. Her life in Tokyo is happy because she is engaged in what she loves: fashion and manga. When she was 14, she was interested in Japanese gyaru fashion thanks to Japanese fashion magazines she was reading. But her family was against her because gyaru fashion is considered dangerous in France. She convinced her parents and came to Japan. Her family send her 65,000yen monthly but it all goes to payment for her rent. She makes living from part-time job. Her dream is to become a model

Alex is a junior at a university in Tokyo. He came Japan 3 years ago. His dream is to build Shibuya 109 overseas, but for now he wants to get a job at fashion business industry. However, he gives up dressing as Gyaruo during his job hunting. He knows Japanese society. “I think Japanese society doesn’t like people who look outstanding. I personally believe I’d better not look outstanding while I am hunting jobs.”

Jennie and Alex searched a girl who wants to be a gyaru and a boy who wants to be a gyaruo. Alex found Yamada-kun. They went to Shibuya 109 and bought some wild taste of clothing and accessory. They also visited the hair salon that Alex frequents. KAZU-san is a charismatic hairstylist among Gyaruo.

Jennie and Kana-chan bought tights and clothes but their opinion conflicted. Kana-chan didn’t want white but Jennie insisted it should work out. Jennie’s friend helped makeup.

Lately Chinese tourists visit high-class brands districts such as Ginza. A woman for example spent 150,000yen for bags, 250,000yen for cosmetics. Men like to purchase luxurious watches. In 2010, visitors from China to Japan were recorded 1.4 million people. Especially young Chinese women like reasonable fashion in Shibuya. Some college students come in sales period. Reflecting such trends, Cecil McBee for example, placed a Chinese sales assistant at their Shibuya 109 shop. This contributed to boosting their sales. However, hiring a Chinese employee is not always the same Japanese one. Some Chinese candidates do not appear in the interview without notice.

Sara Mari organized Gyaru Meets starting at Shibuya 109. 15 Gyaru from 8 countries gathered. They went shopping, purikura, and karaoke together. They promised to meet up again this summer.

How does the make over turn out? Did the boy become a Gyaruo? Did the girl become a Gyaru? Kana-chan seems swollen in spite of Jennie’s effort. Alex did a good job to makeover from an innocent-look boy to Gyaruo.

Kirin’s opinion
Great job, Sara Mari!
It’s nice to see some people I know on TV.
If there’s anyone who is interested in studying or working in Japan, why don’t you contact Jennie or Alex? (I searched Alex’s blog but not found.)

Disclaimer: Tokyo Kawaii TV is a TV program owned and broadcasted by NHK Japan, and has nothing to do with this blog.

***There are archives of episodes listed under the page titled “Tokyo Kawaii TV” that is just located under the title banner of this blog.
***If you want to know the music that was used in the episode, please refer to this page and help yourself to find it by selecting the date when the episode was on air in Japan.

2011 Fukubukuro, or lucky grab bags info.

author Posted by: kirin on date Dec 12th, 2010 | filed Filed under: Fashion, What's New?

I thought it’s still too early to search informations on Fukubukuro, or lucky grab bags in 2011, but it was not. It’s high time to book lucky grab bags from your favorite fashion brands online if you don’t want to make a long line to shop in the crowds of the new years sale. As for myself, I somehow never feel like buying garments without trying them to see how the size or color is, no matter how much they are discounted. It’s only a few times in my life that I’ve shopped clothes from online shops, nevertheless I am such a frequent online shopper who buys most of the other things from online shops. :p

Lucky bags are the same thing to me. I cannot try what’s inside the bag before I buy it. But I think I am minor, practical, realistic and boring type of person after all. ^ ^; Most of the Japanese people love these bags. The fun thing about lucky bags is the entire experience of wondering what’s inside and sometimes we have to compete for the bag when it’s the last one. All these things and high discount rate are attractive enough. Moreover, these days the content of the bag, which is supposed to be a secret, is released beforehand so that the shoppers should not have to find it disappointing.

I think lucky bag is a nice system. Shops can sell out extra stock and shoppers can enjoy them with much discount and fun experience of getting them. Especially if you have some specific brand you love, it’s a great chance to get many items of that brand’s with big discount!

While not many shops have started anything about lucky bags, Shibuya 109 has started lucky bags’ online booking since 24th Nov. (The booking period will have been over by the time this post is released.) As you can see, some brands have already sold out! (Delivery is later than 3rd Jan. 2011)

lucky bag 109 2011 Fukubukuro, or lucky grab bags info.

Takashimaya, Isetan, Mitsukoshi and Tokyu department stores have also started receiving online orders of new year’s lucky bags. (Delivery is after 2nd Jan. 2011)  
tokyu lucky bag 2011 Fukubukuro, or lucky grab bags info.

Yurakucho Seibu already started selling lucky bags because they are closing down within this month.

How about a lucky bag with Nintendo Wii and 408 game softs (all the softs that Nintendo has released so far) for 1 million yen?
wii complete fukubukuro 2011 Fukubukuro, or lucky grab bags info.
Disclaimer: photo credit

It’s said lucky bags sold in Osaka have a lot more items inside a bag than the one in Tokyo. Now most of shopping malls are obsessed with Christmas and no room to think of New Year yet, but once Christmas is over, they will announce their lucky bags for 2011 as well as the end-of-year sales and new-year-sales info. Yes, the bargain season for autumn and winter clothes is coming. Before March is coming, they will have sold off winter clothes and goods and prepare for spring. It’s nice to have 4 seasons. icon smile 2011 Fukubukuro, or lucky grab bags info.

What do you think of Fukubukuro, or lucky grab bags? Have you got it? Do you like it or not? Let me hear your thoughts! icon biggrin 2011 Fukubukuro, or lucky grab bags info.

Interview with Bloomzy

author Posted by: kirin on date Nov 3rd, 2010 | filed Filed under: Guest Post / Interview

I always enjoy meeting and hanging with my loyal readers whenever they visit Tokyo. The other day I had a chance to see Bloomzy in person. She is a 1-year exchange university student in Tokyo who is from the U.K. She is one of the readers of Tokyo Kawaii, etc. who sometimes leaves comments to my posts. From exchanges of comments or emails, I started to feel that Bloomzy was very easy to talk with. Although our age is very different, (yes I’m much older than she is) I totally enjoyed walking around Shibuya 109 with her the other day.

Oct25 Interview with Bloomzy

To be honest, I was unable to go back to Shibuya 109, maybe since I was 20 or something because I felt that was a place for much younger people, Gyaru or Gyaruo (=male version of Gyaru) or high school girls. I imagined myself feeling totally out of place, having nothing to purchase, being overwhelmed by Gyaru sales assistants and smallest size of pants I could never fit in.

Without Bloomzy, I would never encourage myself to go back there for the first time in…15 years!? When I was a high school girl, 109 was not that much Gyaru-tasted. In other words, Gyaru appeared when I became 20-something, I guess. But to my surprise, customers shopping at 109 were not always Gyaru type of girls. I saw many non-Gyaru type of girls and school girls without makeup! I was relieved. My imagination went so far as to think that I would not be treated well if I do not dress like Gyaru or something. ^ ^;

Then we had a chat at a Bio café.
We enjoyed chatting a lot, and I’d love to share her experience and thoughts with you, too.

===My interview starts from here===

Read more »