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The very 1st FOREVER21 shop in Japan opened 29th April in Harajuku, Tokyo. I’ve never been there yet, but I can hear good news about it.

According to this video, FOREVER21 arrived in Japan 9 years ago but they failed in Japanese market. So this time they stress advertisement unlike their marketing policy in other countries.

In fact, there are many famous global companies that are doing well overseas somehow failed in Japanese market. I remember IKEA was also like FOREVER21. They once failed and were withdrawn from our market but several years ago they came back and I know they are doing pretty well since then.

Coincidently they (FOREVER21 and IKEA) are both dealing with products for budget prices. But I don’t mean that. I think Japanese market is a little bit unique compared to others. FOREVER21, H&M, Uniqlo…they are called fast fashion just like fast food. Fast food is not always good for health, but fast fashion is OK as long as they are kawaii (cute) to me! What do you think? How the things are in your country?