2009 February 27 | Tokyo Kawaii, etc.

Archive for February 27th, 2009

CRASH HELLO KITTY at Shinjuku Marui One

Posted by: kirin on date

Feb 27th, 2009 | filed

Filed under: Fashion, My Kawaii, What's going on in Japan?, What's New?

crash hello kitty 300x225 CRASH HELLO KITTY at Shinjuku Marui One

deco kitty goods 300x225 CRASH HELLO KITTY at Shinjuku Marui One

fish kitty 300x225 CRASH HELLO KITTY at Shinjuku Marui One

complete makeover marui 225x300 CRASH HELLO KITTY at Shinjuku Marui One

Marui, a department store, especially targeting low teen to 30+ years old customers in around Tokyo area, has been my favorite department store since my high school age. I wonder how many pairs of WANONANO shoes I’ve bought in Marui for the past 10 years, and how many of bags, clothes… But now, I can see Marui is trying to change, which was for sure when I visited Marui ONE that just completed renewal to reopen on 20 Feb. 2009, (about a week ago).

Marui ONE in Shinjuku right now runs an event called “CRASH HELLO KITTY” until 11 Mar. 2009.
What makes this Marui stand out from other ordinary Marui is not only the 1st floor where Hello Kitty shop temporarily opens. As I went up to the 2nd, 3rd…to the 8th floor, (I guess it was 8, at the top, and each floor had small area) I found that Marui ONE was reborn with completele make-over! As I talked with one of a shop staff, I realized that this Marui department store is focusing on foreign tourists who are interested in Japanese kawaii fahion!

This however, seriously reminded me of what I was watching at Tokyo Kawaii TV, my older post, and the economy crisis these days from which I’m very much afraid of the tragic outcome that derives from Japan’s too much dependence on export industry so far. It seemed to me that this new movement reflects what’s going on in Japan, and that just caught my attention.

Sorry I was off the topic. So, that’s for sure! This could save time for those who don’t have time to drop at Harajuku, because they can shop either Goth or Lolita, Hime, Punk, Anime fashion, and even Yukata here in one department store in Shinjuku. Gothloli fashion used to be sold at another Marui department store that is closer to the JR Shinjuku station (named Marui YOUNG at that time.) But this one is now making over and it reopens today as Marui CURREN. (There are about 6 different kinds of Marui department stores in Shinjuku; Marui CURREN, Marui ONE, Marui City, Marui MEN’S, Marui In the Room, and another Marui under construction.)Among various Kitty goods such as deco items as in the photo, I liked the Kitty fish for about 1000 yen. For Hello Kitty Lovers, if you are travelling in Tokyo this period, why don’t you check this event out? The shop opens until 11 Mar. 2009, according to the website.

Well, there are more and more I want to share with you, so please check out Kawaii Shop where I update Tokyo kawaii shops or stores info. with some photos from time to time. I can do this because I live very close to Tokyo, (10-15 minutes to Shibuya by train) and I like browsing kawaii stuff, too.