Made-in-Japan toys
Posted by: kirin on
Mar 9th, 2010 |
Filed under: something interesting, what's new?
The video introduces what kind of toys are hot now inside and outside Japan!
Suffering from decreasing numbers of children, Japanese toy makers nowadays have to change target from kids to adult customers and foreign customers.
“Taikenou” (*caution: It makes sounds.) (2499yen) is a toy that allows us to have simulated experience of crime lab. The kit is not even a dummy, it’s exactly the same one that the examiners actually are using. There are several kinds of kits such as blood test, pH measurement kit, as well as the fingerprint detection kit introduced in the video.
“I-SOBOT” (*caution: It makes sounds after you choose your language.) is an expensive high tech robot (32,190yen) that is designed for adult customers to play with.
4D dissection puzzle and crystal puzzle are also popular. Above all, Choro-Q hybrid is overwhelmingly popular today. It recorded a huge hit with 200,000 sales from release.
Tamiya is the most famous plamodel toy company in Japan. There is a mini circuit on the 2nd floor of Tamiya plamodel factory in Shimbashi, Tokyo where salaried male workers drop by to play with their mini 4WD cars before they go back home. Most of them are the generation who played with mini 4WD car toys when they were kids. There are over 150 kinds of parts for modification to customize “my car”.
Foreigners also like Japanese toys, too. “Made-in-Japan” is regarded as a good brand in the U.S toy industry. Above all, Bakugan is bestselling in New York. Bayblade is so hot in Korea. They like to hold Bayblade tournaments from time to time.
Do you like Japanese toys?
I liked to play with Decotti from Takara Tomy.
Same as kawaii, I don’t think it’s childish or silly for adults to play with toys like these. With kids, adults can enjoy more with these toys.






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