I didn’t even notice there was a pot noodle stand in Shibuya station until the other day!

Do you know Donbei? It’s a long-selling pot udon and soba noodle made by Nisshin, the famous cup noodle maker in Japan. It’s common to see a soba stand (or a udon stand) in a train station, but I’ve never seen a pot noodle stand ever before. I thought it was new but I was wrong. It’s been there since Nov. 2010, according to their website. It was supposed to be a limited-time shop but they didn’t close the shop because people just loved it so much.
I’d have felt quite embarrassed to take pictures there if there had been more people around. But it was in the daytime and there were not many people around. 

It seems that they serve Donbei that is usually limited to certain areas such as “only available in Hokkaido” for example.

Each Donbei seems to be priced 200yen or so here, served with hot water, while it’s sold at about 100yen at supermarkets. I see.
It’s a Donbei character fox. As always, setting an image character for a certain service or product is quite important in Japan. That’s how the service or the product is spread smoothly in Japanese market. But the point is that the character must be kawaii or cute, as you may notice! ^_^

I must say it represents how our economy situation is bad. Working men may live with instant noodle lunch as cheap as 200yen and they finish their lunch within 10 minutes. The other day I also saw a young working man who bought 2 pastries and 1 yogurt as his lunch and paid 187yen at a supermarket. It looks like a breakfast but he would work until 8 or 9pm. I think I’m eating more than that guy, and I’m already starving before 8. :p

As for myself, I don’t like pot noodle so much, but I believe many people love it. It’s true it’s cheap, easy and handy. A pot noodle station…but I don’t think it will be well-received in Europe, for example. How about other Asian countries or in your country? What do you think??
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