However, I just encountered their limited-time shop in Shinjuku the other day.
Their temporary shop is open until the end of Feb.
It’s so nice to see how these kawaii tenugui (Japanese towel) are used in various ways.

I’m not that elegant enough to wrap my bottle of water like this, but it looks nice as well. The tissue paper box is dressed in tenugui…I like that. 

This one was interesting. They made a book jacket from tenugui. I’m not sure if it stays in good shape while the hundreds of pages are flipped. But I love this panda pattern. It’s so cute!

There are a bunch of kawaii tenugui in the shop.
I got excited and got a permission to take some pictures for TKE readers!

There were some small bags and pouches too. But this small bag maybe only for a wallet, cellphone and a makeup bag for a lunch time, I mean for the female workers. Then each was priced nearly 4000yen. Well, I guess that’s too much for such a thing.

It’s a lunch box pouch.

Some tenugui are displayed against the wall. The rabbit one is also cute<3

I love this cupcake pattern too!

But I love this Daruma pattern as well! I’d have purchased them if they had been also available with square shape. As you can see, tenugui is rectangle, which I don’t really like. I like a square shape, so it can also be useful as a handkerchief.

I didn’t check if it was a bag wrapped with tenugui or it’s a bag that is made of tenugui patterned cloth.

Oh, tenugui can be used as a scarf! For a scarf, rectangle should be better. For a scarf, I think the pattern is very unique compared with stripes, dots, or leopard-print pattern.

I think tenugui is good as a souvenir as well. Each costs 1000-1500yen or so. It’s not very expensive. It’s not bulky. It’s not heavy. But it’s very Japanese and above all, it’s KAWAII!!! Well, but of course, those who don’t get the sense of kawaii won’t appreciate it. *sigh* Is such kawaii pattern considered for kids in your country? What do you think about Japanese tenugui?