Tokyo Kawaii TV in Vietnam
Posted by: kirin on 
Apr 22nd, 2011 | 
Filed under: Fashion, Tokyo Kawaii TVTokyo Kawaii TV in Vietnam
6/NOV/2010 on air
Following Shanghai, Hong Kong and Thailand, Tokyo Kawaii TV is to be broadcasted in Vietnam! HTV3 is a state-run TV channel in Vietnam that mostly deals with Japanese anime and programs dedicated for young people. They liked Tokyo Kawaii TV.
Street snap from the streets in Hanoi. There is a mini Harajuku? They found a store named Harajuku and even the one named Onii-kei. (They misspells it.)
The store named Tokyo sells the stuff the owner purchased in Tokyo.
A shirt for 50,000-70,000yen, a pair of shoes or a watch for 70,000-300,000yen…most of them are actually European brands and they are quite expensive. The owner can speak Japanese because he had lived in Japan for 6 years. “All the things in this store are from Tokyo. I want to make this store luxurious as if it were in Tokyo.” Their main customers are the people called “New Rich”. One of them can even pay 15 million yen (equivalent of VND) by cash when he shops there. The sales of the store surged by 3 times this year. That’s why the owner seems so happy.
There is a Shibuya Gyaru-kei shop where the customers can read Japanese gyaru fashion magazines. The owner of the shop is as well as a producer of the shop who had stayed in Japan for 6 years and experienced a sales assistant at Shibuya 109. She mastered Gyaru fashion in Japan and then established her brand for the Vietnamese 5 years ago when she came back home. She knew Vietnamese girls would love Gyaru fashion. She already opened another shop a month ago. She is a pioneer of gyaru fashion in Vietnam.
What about making-over Vietnamese boy and girl? Tokyo Kawaii TV searched the candidates at Vietnam Festival in Tokyo where many of the Vietnamese living in Japan gather. What taste of fashion do they like? Hime-kei, Cosplay, Onii-kei. Gyaru-kei, Lolita fashion or Urahara-kei?
Lolita is the most popular style for Vietnamese people to feel like trying, followed by Gyaru-kei and then Onii-kei. A Japanese Onii-kei model Ryo-kun makes over a Vietnamese boy to an Onii-kei boy. Yunkoro makes over a Vietnamese girl to a Gyaru. Misako, the queen of Lolita, makes over a Vietnamese model to a Lolita. “Tokyo Kawaii TV is a wonderful TV program that broadcasts what’s up now among young Japanese people. We believe it will make a difference to the young Vietnamese definitely!” says the representative of HTV3 from Vietnam who joined the contest to see how they are going to change.
“Young Vietnamese people are interested in fashion but they are hungry for up-to-date information. They want to dress like Harajuku style or Shibuya style because they know Tokyo is a center of fashion!” say the TV director and the producer from Vietnam who also joined the contest as a judge.
Yunkoro’s gyaru team visited Shibuya 109 and checked out some fake fur items and boots.
MAISON GILFY
BACKS
REDLIPS　
They then went to the hair salon that Yunkoro frequents to buy a wig.
Yunkoro by herself gave the girl a Gyaru makeup with gold colored eyebrow mascara and circle lenses.
Misako’s lolita team visited Shinjuku Marui One.
Angelic Pretty
Metamorphose　
Baby The Stars Shine Bright　
Ryo-kun’s Onii-kei team checked out some Onii-kei brands.
A.R.K
Ceno
Approx. 10,000 people gathered at the Cosplay Festa held in Hanoi. Cosplayers have to make their costume by themselves since there are no cosplay costume shops in Vietnam yet. However there is a woman who is considered the best cosplay costume maker in Hanoi, who takes orders from cosplayer one after another. She makes 5 costumes per month, and her income is 10,000yen. Considering it’s 4,000yen in average that public service workers earn monthly, her income is quite good.
The winner of the contest is authorized to appear on the channel HTV3.
It will take an hour to dress in Lolita from top to bottom.
300,000yen was spent for the Onii-kei coordination!
Gyaru-kei was the best of all. It was the best make-over!
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Kirin’s opinion:
I personally liked the lolita girl more than gyaru. How about you?
How interesting Japanese fashion is becoming popular in Vietnam!
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Disclaimer: Tokyo Kawaii TV is a TV program owned and broadcasted by NHK Japan, and has nothing to do with this blog.
***There are archives of episodes listed under the page titled “Tokyo Kawaii TV” that is just located under the title banner of this blog.
***If you want to know the music that was used in the episode, please refer to this page and help yourself to find it by selecting the date when the episode was on air in Japan.
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April 26th, 2011 at 9:59 pm
Thank you for translating
Other oriental cities apart from tokyo are more difficult to know about.
If some japanese people looks childlike to my western eyes, people from Indonesia, Singapur, Vietnam, etc. are still more childlike face ^_^ Beautiful people.
I like the contrast between the traditional and the contemporary cool fashions in the Hanoi streets.
April 27th, 2011 at 1:30 am
That's true. I think I know what you mean, lluvia.
When I look at western people and know their real age, I'm surprised. A teenager could look like 20 something, for example. I know Japanese people look younger, but I've noticed other Asian people look even younger. My Singaporean friend in her mid 30's looks like a high school girl. Her skin is very smooth and her face is so young. That's so amazing!
April 27th, 2011 at 10:21 am
I thought that the Lolita was the best one too. And wow, 30,000 yen on an outfit? It's unrealistic for the guy in Vietnam… maybe the girl who was lolita should've been gal, and the one who was gal should've been re-done as lolita!
April 29th, 2011 at 12:46 am
No, no 300,000yen for the onii-kei outfit, which is unrealistic for most of Japanese people as well. I don't agree with spending unrealistic amount of money like this. It's natural we can get good items if we pay a lot. But only limited people can do that, so it was not nice Ryo-kun didn't do that within realistic amount of money. For Ryo-kun, 300,000 can be nothing, but for us it's a great amount of money. With that money, parents + a baby can make a living for 1 month in Japan.
And what a nice idea you have! Yes, I think it'd be more fun if the lolita girl tried gyaru and vice versa for re-done!
February 8th, 2012 at 6:44 am
Thank you so much for this post. I will def try to find this program to watch. I'm both surprised and happy to see that Japanese trend fashion coming to Vietnam. Im from Vietnam, but for not living in Vietnam in recent years, I have no ideas about the current trends in my home country:) I love to know that Japanese culture is welcomed in Japan. Recent years, I heard that young people are crazy about Kpop and K-pop culture, which is not really my cup of tea. As a hardcore fan of Jpop culture, I am happy to find there's Japanese-fashion niche market in Vietnam.
February 9th, 2012 at 12:39 am
K-pop and Korean culture seems hot and more popular recent years in Asia. In Japan it is as well that they are popular. But there are certain people in the world who are deeply in love with J-pop and Japanese culture like you. ^ ^
When I went to Soul several years ago, I was shocked to find there was not much kawaii stuff there. I mean, sophisticated kawaii things in Japanese way. I spent enough time browsing in a shopping mall but I found nothing I wanted to buy from there. But I thought their cosmetics are cheap and nice. ^ ^
February 11th, 2012 at 12:42 pm
True:) Japan is a country of sophisticated cute stuff
In my bias opinions, Kpop is influenced by America too much, the style and fashion are like walking from the American trending. Japan is also influenced by American culture, but Japan always manage to 'japanize':) Kpop is expanding everywhere as they focus a lot on marketing and promoting. More, Korean entertainment stuff are way cheaper than Japanese CD/DVD/ tickets .(sigh.)
Yes, korean cosmetics are cheaper and popular now ^ ^ However, after trying products of brands from both Korea and Japan, I still find my skin are more comfortable with the Japanese brands haha. Even my body is biased too *oops*
February 13th, 2012 at 9:39 am
I basically trust cosmetics that are made in Japan. I bought some cosmetics from Soul but I didn't have courage to try them out because my skin is sensitive and I was not sure if it's really OK to my skin. ^ ^;; Maybe I could try some if I have a chance again.
February 13th, 2012 at 10:10 am
yes, my skin is really sensitive too. After trying one or two foundation of Korean brands , I saw pimples on my face. And the skin seemed to be not comfotable. Finally, I switched back to my normal brands like Kanebo and Shiseido , L'Oreal. Although they are more expensive, I use them anyway. I am not a expert in make-up, so I choose only one or 2 products that I found best for me and stick to them for ever
I'm quite lazy to try new things:)
I think now, there are more brands from Korea , which are better in quality. IT's not hurt for you to try some
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