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original version
mugen puchi puchi (song) *caution: Music starts!

This is not exactly my taste, but in Japan, puchimoe and similar toys are very popular now. I knew that for the first time the other day when I was watching TV program that introduces what’s new in Tokyo stuff.
I found it. I can see the small toy with bubble packing and we are supposed to pop the bubble, but then my question is that it would be over with 8 times, or the numbers of bubbles on the toy. No problem, the bubbles are mugen (unlimited or endless), according to the song, although I have no idea how it works…

What’s interesting is that the toy sometimes speaks with famous character’s voice from well-known manga or anime just like the sample video below. This brings “moe-feeling” (I’m not quite sure what it is like, sorry) to otaku guys. But as far as I watch the TV, it’s no longer otaku limited matter, but the popularity is wide spread over the nation??? I wonder if any of these are also currently available outside Japan, but it’s not so long to be able to check it out in other countries in the near future since it became such a big hit in Japan.