11/JUL/2009 on air
Japanese men have become beautiful? V-hos-kei is a new men‚Äôs fashion genre created by hosts. It‚Äôs possible to find Japanese men wearing lady‚Äôs clothing in Harajuku, Tokyo. These men however are just those who prefer putting lady‚Äôs clothes on because they definitely look good in shape. There are Japanese men who even enjoy wearing some make-up. To be successful in business, it‚Äôs inevitable even for men to be good-looking. It can be said that girly men are getting popular in Japan!
There are 3 men who want to be good-looking. Ayukawa-san, a trend setter of latest men‚Äôs fashion called ‚ÄúV-hos-kei‚ÄĚ, used to be working at a bar. He was one of the most popular hosts (here, ‚Äúhost‚ÄĚ in Japanese is different from ‚Äúhost‚ÄĚ in English. For your better understandings, please listen to Nandeyanenyo for detailed explanations) in Shinjuku, Tokyo. Ayukawa-san produced a men‚Äôs fashion magazine titled ‚ÄúMen‚Äôs Spider‚ÄĚ with a new concept of ‚ÄúV-hos-kei‚ÄĚ. Followings are the characteristics of V-hos-kei fashion.
-‚ÄúSuji Mori‚ÄĚ‚Ä¶is a sort of overloaded hair style for men.
‚ÄúIt was masculine type of guys that was popular as a real man, but as herbivore men are getting popular today, it‚Äôs required for men to look neat,‚ÄĚ according to Ayukawa-san.
Just like many Japanese young girls do, there are some men who use the little tool to make their single eyelid to double. Gorgeously overloaded hairstyle is actually effective to make the face look smaller. And of course, the bling-bling belt is a must item for V-hos-kei appearances.
It looks like some American girls come over to Japan to watch V-hos-kei fashion show. Many young Japanese guys, even an international student from Russia, who want to be a V-hos-kei model visit Ayukawa-san. An university student was selected as a V-hos-kei model among 80 candidates.
V-hos-kei fashion used to be for only hosts and Visual-kei people. But it‚Äôs getting popular among students and young Japanese people today.
Since Marc Jacobs appeared with skirt on at Paris Collection, high fashion brands such as John Galliano or Comme Des Garcons Homme Plus released men‚Äôs skirts. This movement has spread in Harajuku, Tokyo in no time. But Japanese men like to wear not only skirt but also any lady‚Äôs garments. ‚ÄúThat‚Äôs because lady‚Äôs clothing has a beautiful line, and when it‚Äôs on, it makes me look very good.‚ÄĚ That‚Äôs what Takashi-kun says. He‚Äôs been a user of lady‚Äôs clothing for over 13 years, since he was a middle schooler. His wardrobe is made from 90% of lady‚Äôs clothing with 20 pieces of headwear and 30 pieces of belt included. He has come to choose lady‚Äôs clothing in order to make his lean body look better. He has purchased another room in the same apartment where he keeps off-season clothing. ‚ÄúLady‚Äôs clothing is more beautiful than ours. It truly expresses the line of our body.‚ÄĚ He used to work as a manager of an apparel shop, but he quit it to become a full-time student to a fashion school. His dream is to create clothes for men and women, regardless of difference of gender. He is so thin as to wear 24 inches of jeans!
Nagatani-kun has never tried to get dressed with lady‚Äôs clothes, but he says he wants to do that to please his girlfriend. He is also so skinny and so can wear lady‚Äôs garments, and even high heels!
Men’s department of Isetan Shinjuku opened a cafe lounge over a weekend, and as many as 120 businessmen of their ages between 20s and 50s gathered there. What was that for? They learned how to take care of their skins, using luxurious men‚Äôs cosmetics and electronics for beauty.
‚ÄúIt makes me feel that I can enhance myself when I look neat.‚ÄĚ
‚ÄúThere are many women at my office, which makes me feel that I have to do something to myself, too!‚ÄĚ These are part of opinions from the participants.
33-year-old corporate worker says he wants his wife to pay more attention to him. Hata-san, a professional men‚Äôs make-up who learned it in the U.S arranges it into Japanese way. She gives him a make-up, advising, ‚ÄúDon‚Äôt make yourself look like wearing make-up. The foundation should be a little bit tanned color, and less amount of concealer is enough. Cut your eyebrows, draw them nicely and make them look smoky with a brush.‚ÄĚ Does this look strange? Japanese men‚Äôs cosmetics market is 116.4 billion yen. It‚Äôs no wonder there is a company seriously repeating trial and error to create the best foundation for men to use.
How did you like these metrosexual guys? As for me, I still like masculine type of men, as a boyfriend. But just as friends, it maybe fun to shop around with this sort of guy. They are not gay, but I‚Äôm sure they have understandings and good opinions at shopping. As for make-up things‚Ä¶ is it necessary for men to wear foundation? In my opinion, just making the face clean with treatment for pimples or clogged pores and maybe fixing eyebrows a little bit is good enough for men. Face is well tanned with such colored foundation while hands are white? That‚Äôs unnatural! What did you think?