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★kawaii-rainwear★
27/JUN/2009 on air

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What are they saying? I can tell you...

Rainy days are when we should enjoy rainy fashion! Rain boots are very popular among fashionable people in Japan. Some time ago, speaking of rain boots, young people would see them ugly and didn't want to wear them. But today, we have so many kawaii rain boots with various patterns and colors. There's no way we should ignore such fun items to wear under leaden skies.

June is a typical rainy season called "Tsuyu (梅雨)" in Japan (except Hokkaido where there's no rainy season). Rain boots are selling well every year. They cost 15,000 yen in average at department stores, but you can get them cheaper somewhere else. The rain boots that were used for Paris Collection are made in Japan. Since then, rubber-made rain pumps are also getting popular in Japan.

Tsuchiya-san, the No.1 rain boots collecter in Japan has collected as many as 110 pairs of rain boots for 15 years, and he has spent as much as 1,500,000 yen for them! His collection is everywhere in his house. He wears them everyday, regardless of the weather. The most expensive pairs of rain boots he owns were 40,000 yen from online auction and they are from Chanel. Outside is rubber, but inside is leather.

What we don't like about rainy days is the humidity that makes our hair messy. There is a hair salon that takes care of such problems.
The hair stylists of the hair salon, "Air-s" suggests nice hair styles that are suitable for rainy days so that their customers should not have hard time with humidity.

In Kabuki-cho, Shinjuku, mori hair style is made for hostesses. They have to fix the hair with a lot more spraying than usual.

"Vinigasa" (vinyl + kasa, or plastic umbrella) is a casual, cheap, disposable type of umbrella, sometimes with cute prints on and it costs only 300 yen.

There is a store that made "Vinigasa" for the first time in Japan 50 years ago. It's true Vinigasa is breakable because it's made as disposable and the price is only for that. Then how about paying 4,200 yen for a single Vinigasa that is considered high class and durable? It's mainly used by politicians during the election campaign.

Moriya-san's rubber art is awesome. There are only a few craftsmen in Japan who can paste the pattern on the surface of rain boots.
Mr. Ikki and Beni-chan designed their original rain boots.
85% rain coat is cute and cheap as 2,500 yen. 60,000 pieces of them were sold in 2008. There are many cute rain coats for kids, then why don't we have them designed for adults?

High school girls do not like to wear unfashionable rain coats. They'd rather open an umbrella even while they ride on a bike even though they know it's dangerous. The combination of cute rain boots and high-cut rain coat looks acceptable for them.

Kirin's opinion:
I don't like rainy days, but my rain boots make me feel like going out. I remember I paid about 10,000 yen for the pair and I didn't feel like spending as much as leather boots for rubber boots. Reasonable but cute rain boots and 300 yen of cute Vinigasa is enough to make me happy for rainy days.

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